Goldman Sachs Looking to Improve Public Relations Through Renumeration
When the downward spiral of the global economy first took off down its course in 2008, many through out the United States and around the world found themselves outraged at the bonuses bankers were being given. The worst economic times brought out the harsher instincts of the public and investors alike, allowing politicians to leverage the sentiment to impose a whole slew of banking regulations in the US. These penalties and re-structuring meant banks had to shift the way they were being run and struggle to bring their public image back to a more positive level. Goldman Sachs is now going an extra mile to appease the public by renumerating its employees for 2010 through a series of items such as grocery store loyalty card points for its workers in the United UK. With loyalty cards being big business in the UK, the cards are seen as an alternative to cash that can save the company money while giving value to its employees. By working with a US firm, it decided the Nectar Points loyalty rewards programme would work best since these points are redeemable at giant retailers such as Apple, Amazon, Sainsbury’s and Argos.
The company’s cost will be high as it looks to pay out nearly 200 million points which are worth 2.5 pounds sterling for every 500 points. Certain restrictions will exist on a high end luxury goods. The programme is designed to cool public anger while at the same time rewarding loyal workers in the financial giant itself. Analysts believe it could get the company back on track.